47 / 112
NOVEMBER 2015 •
PPB
• 45
What is the Internet of Things (IoT)?
IoT is broadly defined as devices talking to devices, usually through some sort of Bluetooth or Wi-Fi connection, and sometimes
through the internet. They frequently employ sensors that can read things like motion (such as acceleration, speed and incline), loca-
tion (GPS), heart rate, temperature, light, sweat and so on. Devices collect this data and upload it—usually to your smartphone or
tablet. IoT technology is poised to become the next new gold rush, much
like the internet was in the early 1990s.
Why is IoT important to the promotional products industry?
IoT devices are incredibly useful and relatively inexpensive, which makes
them perfect for new and unique promotional items. It is estimated that
there were 10.3 billion IoT devices worldwide in 2014, and there will be
nearly 30 billion in 2020. That’s a
lot of opportunity for marketers—
and for the promotions industry.
How are IoT devices being
used in effective marketing campaigns?
As these devices are being integrated into our everyday life, they become a great branding
opportunity. For example, John Hancock Insurance has a rewards program that is based on data
they receive from activity trackers (such as a Fitbit) that employees agree to wear—a tracker that
the compmany provides and brands. Self-insured large companies are looking to follow suit,
offering discounts on employee premiums for those willing to share their activity level using a
branded IoT device.
What can promotional product professionals do to capitalize on the IoT trend?
As this continues to spread, customers will need go-to experts; some place they can turn to
keep them abreast of these new technology applications. More importantly, they’ll need some
place to buy them.
DIGITAL PRODUCTS
The Internet of Things
Q & A WITH MIKE RENO, PRESIDENT OF SUPPLIER KOPY-RITE
Mike Reno is president of Kopy-
Rite, a supplier of high-end, cutting-
edge electronics for marketing and
promotion.
6
7