5 / 116
4
Perspectives
Paying it forward
8
Feedback
INNOVATE
10
Profile
Dale Johnson Cornell
12
Eye On Apparel
Fitness apparel
19
Question
23
Marketing
Eight best practices for choosing a company name
that sticks
GROW
42
Market To Market
Children’s products
48
Editor’s Picks
Games & toys
55
Sales
Five steps to build an unbeatable loyalty program
THINK
70
Fast Forward
A Study In Taste • Five Minutes With Arry Yu • That
Logo Looks Familiar… • Marketing Skills For Water •
Boosting Brands With Alter Egos • Bizwords
75
Management
10 undeniable behaviors of great leaders
79
Product Responsibility
Why compliance is a competitive advantage
83
Promotions
Industry leaders collaborate to help a Nashville
nonprofit address its marketing challenges
CONNECT
86
Inside PPAI
93
Close Up
Emmanuel Bruno
96
Factory Floor
Sunset Hill Stoneware
98
Snapshots
102
People News
104
Datebook
107
New PPAI Members
112
The Creative Calendar
OCTOBER 2015 •
PPB
• 3
CONTENTS
ON THE COVER:
Illustration by tai11.
CONTENTS
/ October 2015
Promotional Products Business
: The Official Business Monthly Of Promotional Products Association International
58
GROW
The ABCs Of Garment
Decorating
What you know about apparel printing can save
you—and your client—time, money and frustration
By Dane Clement
26
INNOVATE
Best Bosses Of 2015
12 top people managers who get it right
By Tina Berres Filipski
CORRECTION:
In the August issue of
PPB
, a product suppli-
er was misidentified. The leather travel sling featured in
Market to Market is provided by Scully Leather (UPIC:
S174962). The vest featured in the July issue of
PPB
, in Eye
on Apparel, is also provided by Scully Leather.