37 / 124
SEPTEMBER 2015 •
PPB
• 35
EDUCATION
Bachelor of Arts in English from
UCLA
FIRST INDUSTRY JOB
Sales Administrator for Sweda
Company LLC
PREVIOUS JOB
Clegg Promo
FAVORITE PART OF THE JOB
“The amazing relationships I have
developed with my customers and
colleagues across our great coun-
try.”
BIGGEST GOAL FOR 2015
To continue to build the best sales
team in the industry.
PROUDEST ACCOMPLISHMENT
“My three sons—they are well-
versed in industry lingo.”
BEST ADVICE EVER RECEIVED
“Be yourself. It is important to
know the product line, your compa-
ny’s messaging and your cus-
tomer’s business—but always be
yourself.”
STATUS IN FIVE YEARS
“I’d like to take more vacation from
my busy work-travel schedule.”
IN MY SPARE TIME
“I volunteer at my church and with
my youngest boy’s sports teams.”
ALTERNATIVE CAREER
“Worship leader at my church. Boy
do I love to sing—especially on
Sundays!”
ON MY DESK RIGHT NOW
“My laptop, my cell phone and a
stack of to-do items.”
INDUSTRY CHANGES
SHE’D LIKE TO SEE
“I’d like to see a unified effort in
our industry regarding the impor-
tance of education. We have critical
issues such as product safety com-
pliance, the speed of internet buy-
ing and the importance of the con-
sumer buying experience. It would
be amazing to see more confer-
ences and regional shows/events
base the major part of every event
around education and Q&A panels
instead of trade shows.”
WHY SASHA IS A RISING STAR
Nominator
Brian P. Padian at
Logomark
says: “Sasha is the most
creative and passionate person in
an industry that requires non-stop
attention to micro details. Her
knowledge of her customer’s
clients is remarkable and impres-
sive. She is humble, friendly and
smart, has risen through the ranks
in this industry, served on the
Specialty Advertising Association of
California (SAAC) board for two
years, is the mother of three terrific
sons, proudly sings in her church
choir and always hits her sales num-
bers.”
Sasha Pirrie
• Age 39
• Vice president of sales, west division, Logomark
• Tustin, California
“Be yourself. It is
important to know the
product line, your
company’s messaging
and your customer’s
business—but always
be yourself.”