

QUESTION
Terry McGuire, CAS
Senior Vice President Of Supplier
Relations
HALO
UPIC: HBS
We have run into this situation.
When we looked into it with the sup-
plier, we found that the incidents are
very isolated. Basically, what happens is
a large online distributor has a packet
of promotional material that each sup-
plier is required, per their agreement
with that distributor, to insert into
their outgoing orders. The person
packing orders made a mistake and put
the distributor packet in another dis-
tributor’s order. I don’t believe it’s any-
thing but human error since a major
supplier—and the online distributors
only work with the majors—would be
committing industry suicide by know-
ingly inserting a distributor customer’s
promotional material in other distribu-
tors’ end-buyer orders.
Q
A Distributor Asks:
A supplier shipped a sample directly to us instead of to our customer, as requested. It was a good
thing because they inserted literature from our competitor offering a discount. A month later, the same
thing happened with a different supplier. When we complained, the supplier said it would not happen
again. Yet a few months later, the same competitor’s literature was inserted into the packaging again.
Other than this snarl, the suppliers in question are respected industry companies. We anticipate repeat
orders, so we don’t want to discontinue business with them. Other than pay more to have all ship-
ments come to us first, what should we do to prevent this?
WHEN A SHIPMENT GOES
HORRIBLY WRONG
BY TAMA UNDERWOOD
JULY 2015 •
PPB
• 21