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After my presentation the students
told me that in their two-year advertis-
ing program, they spent only two days
discussing promotional products. None
of what I covered in my presentation
was part of their curriculum.
The Concept Of Sensory Media
I’ve shared my take on this industry
with audiences ranging from business
professionals to marketing students and
the response continues to be the same.
They’ve never heard the industry pre-
sented this way, a way in which promo-
tional products are reframed as “sensory
media.” I begin my presentation by ask-
ing, “Who are the chocolate lovers in
the crowd?” I choose to walk toward the
SALES
HREE YEARS AGO
I was introduced to a group
of advertising students at Georgian College in
Barrie, Ontario, as their guest speaker, the chief
inspiration officer of a promotional marketing firm. The stu-
dents weren’t at all prepared for what I was going to talk
about, nor did I realize the turning point that would happen as
a result of that presentation.
T
SENSORY MEDIA
DISCOVER THE WAY TO ANCHOR YOUR BRAND AND BE MEMORABLE
BY JAE M. RANG, MAS
JULY 2015 •
PPB
• 17
INNOVATE