51 / 104
OOKING TO BUILD MORE BUSINESS?
Your customers have plenty of problems for you
to solve if you position yourself as the expert.
The key is to get out of the product-selling business
and into the problem-solving business. Problem solvers
are always in demand.
In the past three issues, this series has explored
techniques to help you become an expert in delivering
employee engagement programs, wellness programs and
loyalty programs. This installment will focus on how you
can be the expert on trade-show marketing to get your
clients the most bang for their buck and make them
memorable long after the show floor has gone dark.
ARE YOUR CLIENTS TARGETING TRADE SHOWS?
YOU SHOULD TOO.
Fourth in a five-part series
BY PAUL KIEWIET, MAS+, CIP, CPC
F
IVE
B
USINESS
D
EVELOPMENT
I
DEAS
F
OR
P
ROMOTIONAL
C
ONSULTANTS
Be The Expert
Your Clients Crave
L
BE A WINNER!
PAGE 100
MAY 2015 •
PPB
• 49
201505_Five Problems Feature_PPB 2013 4/15/15 7:42 AM Page 49