PPB May 2015

MAY 2015 •

PPB

• 45

EDITOR’S PICKS

BRAINY BAG

RISING TO THE LEVEL OF SMARTPHONES and

smartwatches, the HiSmart satchel from Chinese design

group Lepow, is shifting into high gear. The strap of the mes-

senger bag/backpack hybrid is equipped with a HiRemote, a

pair of bluetooth chips that communicate with a phone-based

app and allow the bag’s user to answer calls, take photos and

record voice memos without actually retrieving the phone

from the bag. The bag is still in the production phase; the

designers have launched a fundraising site on

Source:

Wired

magazine

PHOTO BY LEPOW

The Award Is In The Bag

PPAI PYRAMID AWARD-WINNING DISTRIBUTOR CAMPAIGNS OFTEN INCLUDE

A BAG IN THE PRODUCT MIX. CASE (STUDIES) IN POINT:

Holland, Ohio-based

The Image Group (UPIC:

IMAGEGRP)

crafted a program for a client that pro-

duces linerless labels featuring a two-tone duffel bag

emblazoned with the client’s logo and tagline.

Gold

Award: Business To Business

AB Unlimited (UPIC: ABUNLTD)

in Los Angeles, California,

sourced a backpack with a unique pattern meant to mimic

dragon scales for a client who requested the bag as a pro-

motional gift for the animated feature How To Train Your

Dragon: 2, to be distributed to attendees at the Cannes Film

Festival.

Silver Award: Business to Business

Chilli Promotions (UPIC: Chilli)

in Port Melbourne, Australia,

put together a multi-product package for an Australian horse-

racing club that included a nonwoven tote and a soft-sided

cooler bag.

Silver Award: Consumer Programs

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