PPB May 2015

BUYERS: Educate. Inform. Inspire.

Let’s Work Together.

You’ve met the stars of the Product Persona campaign, and now it’s time for buyers to meet them. We created the

Product Persona branding campaign in order to give popular promotional products a personality and voice so buyers

can visualize how these products resonate with consumers.

Here’s where you come in. We need your help to make this campaign a success. All you have to do is add your logo

to the ads we’ve created, and you’re ready to go. The Product Persona marketing toolkit is available to you by

contacting

There’s even a buyers-only website,

Be sure to check it out and tell your buyers about it.

MAY 18-22, 2015

FOCUS ON

THE BUYER.

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