PPB May 2015

MAY 2015 •

PPB

• 27

BUSINESS LEADERS ARE GROWING more concerned about talent

shortages every day. More than 63 percent of chief executives who responded to a

PricewaterhouseCoopers (PwC) survey last year said they were concerned about the

availability of key skills; and the majority of HR and other business leaders partici-

pating in a Hewitt Associates study rated the attraction and retention of skilled and

professional workers as their top workforce challenge.

These concerns are heightened by escalating developments in technology and

substantial shifts in workplace demographics. The challenges posed by Baby Boomers

retiring are equaled by those of the Millennials’ impact on the workplace. A seismic

organizational shift is afoot—one that requires companies to redefine traditional

mechanisms of employee recruitment, engagement and knowledge transfer.

CULTIVATE THESE SIX CRITICAL SKILLS TO

SUCCEED IN A NEW MARKETING ERA

BY MICHELLE M. SMITH, CPIM, CRP

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