PPB May 2015

REATIVITY IS A DRIVING

FORCE behind promotional products,

and there’s little doubt that brands have

more impact when paired with vibrant

graphic design, well-crafted copy and

compelling images. Of course, convincing stiff corporate

culture to see the benefits of such services can be as

challenging as photographing a lunar eclipse. Graphic

design firms, professional photographers and creative

copywriters benefit as much from using promotional

products to showcase their skills and services as the

clients they hope to land.

Jen Alexander is an associate editor for

PPB.

GROW

34 •

PPB

• MAY 2015

GROW

CREATIVITY

PHOTOGRAPHERS,

GRAPHIC DESIGNERS,

WRITERS AND PUBLIC

RELATIONS

PROFESSIONALS

APPRECIATE

A CLEVERLY CRAFTED

CAMPAIGN.

By Jen Alexander

BE A WINNER!

PAGE 100

FOR

HIRE

MARKET TO MARKET

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