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OYALTY IS A HIGHLY VALUED quality in
rare supply these days—especially loyalty among
customers. To earn it, you’ve got to become a
valuable resource—one who solves your customers’
problems and saves them money or makes them
money. Do that and you become indispensible—and
that is a nice place to be.
This series, launched in the February issue, examines
five problems distributors can solve for their clients
that will win them long-term, loyal clients who view
them as part of the team.
HOW TO DIFFERENTIATE YOURSELF
AS A LOYALTY PROGRAM EXPERT
Third in a five-part series
BY PAUL KIEWIET, MAS+, CIP, CPC
F
IVE
B
USINESS
D
EVELOPMENT
I
DEAS
F
OR
P
ROMOTIONAL
C
ONSULTANTS
Be The
Go-To
Source
L
BE A WINNER!
PAGE 104
52 •
PPB
• APRIL 2015
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