PPB April 2015

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104 • PPB • APRIL 2015
SO YOU THINK YOU’VE READ this issue pretty thoroughly,
huh? Let’s test your recall. Answer the five questions in this
month’s PPB Pop Quiz correctly and be entered into a draw-
ing for a chance to win a $50 Visa gift card to spend any
way you’d like. Deadline: April 10, 2015.
POP QUIZ
Your Name:
Company:
Email:
Phone:
APRIL 2015
CIRCLE THE CORRECT ANSWER
below and submit your answers by the
deadline of April 10, 2015. (and remember to
fill in your contact information below):
1. According to Jeffry Meyer’s article in
Management, which quality can positively
affect a company’s value?
a) Long-term leases
b) In-house decoration
c) Industry concentration
d) Gross margin dollars and percentage
2. In this month’s Market To Market, about
how much was spent on pet-related prod-
ucts in 2014?
a) $17 billion
b) $60 billion
c) $25 billion
d) $100 million
3. Eye On Apparel discusses federal regula-
tions regarding which kinds of products?
a) Men’s t-shirts
b) Military-style caps
c) Footwear
d) Children’s apparel
4. What branding superstar does writer/
distributor Joe Scott, MAS, pay tribute to in
this month’s Marketing column?
a) Mick Fleetwood
b) Taylor Swift
c) Madonna
d) Lady Gaga
5. People of which age group are most will-
ing to pay more for environmentally friendly
products and services, according to the
feature “Seeing Green”?
a) Baby Boomer
b) Generation X
c) Generation Y
d) Millennial
Submit your answers by April 10, 2015. Here are
three ways to respond: 1. Scan and email this
page to: . 2. Fax this page to: 972-
258-3004. 3. Submit your answers online at
pubs.ppai.org. Click the March cover to see the
Pop Quiz logo. You will be notified if your name is
drawn. One entry per person, please. There will
be one winner per issue and previous Pop Quiz
winners are ineligible. Good luck!
Hint:
All of the
answers are found
in articles in this
month’s issue.
Congratulations
to March’s winner:
Harry Parrish,
Harry A. Parrish &
Associates