PPB December

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3. Say ‘thank you’ to supporters with
a stylus classic pen and vibrant LED
flashlight key ring. The gift set
comes in ruby red, graphite gray or
sapphire blue and is packaged in a
gift box. Choose from blue or black
ink. ADG Promotional Products
UPIC: ADGPROMO
Shed light on great writing with a Lite
Fusion Twist pen and LED light.
The pen features a contoured comfort
grip and a barrel in blue, graphite
gray, green and red. Customize the
pen with LaserSharp™ engraving, and
fill it with black or blue Ink. ADG
Promotional Products
UPIC: ADGPROMO
Add some West Coast cool with a
Malibu Classic pen. The oval grip
pads ensure a good grasp, and the
barrel’s metallic-look color options are
accented with black. Choose from
brown, burgundy, lime green, purple
or topaz. ADG Promotional
Products UPIC: ADGPROMO
4. Dress up note-taking with Aurora
Ipsilon rollerball and ballpoint high-
resin pens, each dressed in gold trim
and with cap-click operation. Engrave
the barrel for personalization and
color-fill to match the trim. Kenro
Industries UPIC: KEND8832
5. Promotions pop with a Jewel
stylus pen in one of six bright colors,
with chrome accents and a built-in,
soft-touch stylus. The twist-action
retractable ballpoint provides a large
imprint area for a one-color logo.
Norwood Promotional Products
UPIC: NORWOOD
DECEMBER 2014 • PPB • 43
Why Pencils Are Yellow
FOR A TIME, THE BEST GRAPHITE in the world was mined in China. American pencil
makers in the 1800s wanted their customers to know they were receiving the highest
quality pencils. The color yellow symbolized royalty and respect in Chinese culture, and
pencil manufacturers sought to communicate this ‘regal’ message to consumers.
Of course, at least one European manufacturer disputed this tale, claiming to have
been the first to sell yellow pencils sans Chinese lore. Czech company Koh-i-Noor
Hardtmuth, established in 1790, patented and produced a durable clay-graphite lead for
its pencils, and displayed a yellow cedar-wood version at the 1889 World’s Fair in Paris.
4
“I gave her
my heart …
she gave me
a pen.”
—Lloyd Dobler,
Say Anything 5
S_BUKLEY/SHUTTERSTOCK
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