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DECEMBER 2014 • PPB • 41
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Penning
Promotional Success
VALERIE HAYMAN SKLAR, CAS, president of
distributor AIA/Corporate Specialties LLC in
Detroit, Michigan, could probably write a
book about adding writing instruments to
promotions. Instead, she blogs about it.
Read on for tips on
helping clients see
the value of writing
instruments in pro-
motional campaigns.
Pens are universal,
useful and effective. They suit audiences of
all ages and demographics, they are indis-
pensable tools of learning and business, and
they carry virtually any message for as long
as they can be used.
Pens make writing more attractive. Cursive
writing may no longer be on the list of
required skills taught in schools, but 89 per-
cent of adults and children still think knowing
how to write in cursive is important. What’s a
signature without flowing curves and flourishes?
What’s more, scientists are learning that cur-
sive helps build cognitive development in the
area of functional specialization—helping
writers learn by integrating sensation, move-
ment control and thinking.
Pens help celebrate national holidays. At
least one, anyway. January 23 is National
Handwriting Day, and there’s no better way
to celebrate than with pro-
motional writing instruments.
Pens bring people together.
Want others to support their
communities by shopping
locally? It’s as easy as offer-
ing branded writing instruments to cus-
tomers. Branded pens bring people back to
their favorite lunch spots and remind them
where to pick up their dry cleaning.
Source: corpspecblog.com
Write Up Orders Galore
With These Options
1. Gift a cherished employee
with a smart LED pen with sty-
lus which features a high-quality
mesh stylus and an LED light at
the tip. Present it in the included
gift box in a show of stylish
gratitude. Gold Bond, Inc.
UPIC: GOLD0008
2. The Pocket Tec space pen is
built with the same classic
features as the original space
pen such as a sealed, pressur-
ized ink cartridge that enables
users to write over grease spots,
upside down and underwater.
The sleek anodized bright finish
of this cap-off pen comes in five
shades: blue, red, orange, black
and silver. Fisher Space Pen
UPIC: FISHE837
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