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THE DANCE BETWEEN SUPPLIERS AND
DISTRIBUTORS is often a complex one. A few missteps can
spell disaster but when both partners step easily together in a
shared rhythm, the dance can go on and on.
It’s easy to imagine the relationship you’d like to have with your suppliers or distributors, but
getting past the communication problems, art errors and shipping complexities can be tricky.
How do you create that comfortable, natural collaboration that allows the other side to operate
as extension of your company?
Recently,
PPB
looked to supplier readers to tell us about those distributor clients who have
mastered the fine skill of effective partnerships. The five individuals selected as
PPB
’s 2014
Powerful Partners were praised by their nominators for providing clear and concise communica-
tions, working collaboratively with their industry suppliers, respecting appointments, paying bills
on time and demonstrating a high level of creative selling, among many other attributes.
Read on for tips on how to create powerful, meaningful supplier/distributor relationships.
DECEMBER 2014 •
PPB
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