PPB December

As time went on I developed a small

group of consistent clients but soon real-

ized that to have long-term success I

would need to expand my services.

Luckily, at about the same time, my

clients started to ask, “Can you help me

with a giveaway for a trade show?” or

“Can you find me a turn-down gift for a

convention group?” Of course I said yes

and joined the wonderful world of being

a promotional products distributor.

But, given my marketing back-

ground, I wasn’t satisfied to approach

SALES

FRESH IDEAS FOR SALES PROMOTION PROGRAMS

Second in a two-part series

BY DANETTE GOSSETT

HOW TO GRAB MORE SALES

GROW

DECEMBER 2014 •

PPB

• 35

HEN I STARTED

Gossett Marketing 22

years ago, my focus was on designing cus-

tom products and incorporating them into

sales promotion programs. My prior experience had been in

the advertising and corporate marketing world and I had done

a number of very successful sales promotions. I thought it

would be a great niche. And, while I had some success, those

of you who are familiar with the custom product world know

that production times can be quite lengthy. So my revenue

looked like a rollercoaster with continuous ups and downs.

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