PPB December

DECEMBER 2014 •

PPB

• 31

Custom Wine Bottles Toast

A Storied Brand’s Major Player

AFTER HAVING DONE A SERIES of custom etched wine bot-

tles for the New York Yankees, supplier A+ Wine Designs (UPIC:

WINE0001) in San Diego, California, was asked to create commemora-

tive bottles celebrating Derek Jeter Day. The company created 150 mag-

num bottles to be given to current and past players and special guests of

the ball club.

Though the initial shipment was for Cabernet Sauvignon, a quick

call to A+ alerted them to the slugger’s preferred grape, Pinot noir. The

supplier was able to source a bottle from a vineyard in Oregon’s

Willamette Valley; additionally, the bottle was made more unique with

the addition of the Yankees frieze on the front, while the commemora-

tive Derek Jeter logo was applied to the reverse.

After the event, a photographer from the New York Post spotted

Derek Jeter with his girlfriend returning home from the stadium with

the special bottle in hand.

Source: A + Wine Designs

CASE STUDY

Chocolate Wrappers

Sweeten Furniture Sales

A furniture distributor wanted to increase holiday sales, so it

ordered 50,000 molded chocolate bars featuring the company

logo on the outside wrapper.

The inside of each wrapper was printed with an instant dis-

count coupon for either five percent, 10 percent or 20 percent off

an entire purchase. The bars were shipped to each store location

and the promotion was advertised in local newspapers prior to

the weekend sale.

As a result, floor traffic at the distributor’s locations increased

significantly over the same period the previous year, resulting in a

sales increase for all locations.

Source: Chocolate Inn/Taylor & Grant

Retail

Partnership

In Action

DISTRIBUTOR INNERWORKINGS,

INC. (UPIC: corpedge) in Chicago,

Illinois, partnered with Energizer earlier

this year to develop a standardized

print management program for

Energizer’s promotional merchandis-

ing displays and to assume manage-

ment of the company’s permanent

merchandising display program.

Additionally, InnerWorkings will

employ its multi-currency, multi-lan-

guage tech platform to facilitate

materials ordering and purchasing as

well as reporting for Energizer’s

brand and retail teams.

Source: Innerworkings, Inc.

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