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BUSINESS WEAR DECORATION
CLASSIC STILL WINS
THOUGH CORPORATE DRESS CODES are loosening, dec-
oration techniques still lean toward the traditional. “The most
popular type of decoration is traditional embroidery,” says
Gina Barreca, marketing director for Avenel, New Jersey-based
supplier Vantage Apparel (UPIC: vantage). “For the most part,
companies will go with primary logos and stick to standard left-
chest decoration zones.” For more upscale office wear, Barreca
suggests tone-on-tone embroidery, which uses different shades
of the same color. If classic left-chest details won’t do, try plac-
ing logos on the cuffs or collar tips of a woven shirt.
EYE ON APPAREL
INNOVATE
16 •
PPB
• DECEMBER 2014
Work At Home,
Lounge At Work
PHOTOS COURTESY: J.C. PENNEY CORPORATION, INC
WORK-LIFE BALANCE SEEKERS can sigh
with relief, as
sweatpants
have (softly)
pushed their way into the canon of work-
appropriate clothing. Retailers such as
Banana Republic, J.C. Penney and Ann
Taylor offer knit drawstring pants for women,
suggesting consumers dress them up with
heels and blazers for work and pair them
with sneakers on weekends.
201412_Eye On Apparel_PPB 2013 11/13/14 12:28 PM Page 16