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INNOVATE
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PPB
• DECEMBER 2014
INNOVATE
PROFILE
OMENTS AFTER HE rattles off the
dizzyingly long list of enterprises under his
watchful eye, Dilip Bhavnani says matter-
of-factly, “We’re probably one of the most diverse holding com-
panies in the promotional products industry.”
It’s difficult to disagree. Commerce, California-based
supplier Sunscope (UPIC: SUNSCOPE) is just one of six
different business divisions owned and operated by Bhavnani
and his family. The list of holdings includes a real-estate
development arm, a construction firm, a mortgage company, a
suite of hospitality businesses including restaurants and night-
clubs, 14 monthly membership clubs, and a retail products
division offering garments, gifts, appliances, lighting and elec-
trical items.
In all, Bhavnani’s eyes are on nearly 80 different companies
and 2,600 employees daily. “I think I have OCD,” says the COO.
“I have to oversee everything. There isn’t a check … that I don’t
personally review and sign.”
As big as the company is now, it’s still growing. The promo-
tional products division alone recently acquired an Alabama-
based printing plant from Fruit of the Loom and all of the assets
of former industry player Camsing Global.
“We are working to become the largest contract decorator in
the industry,” he says. “The goal is to be able to supply soft and
hard goods and be a one-stop shop to the industry.”
Until now, Sunscope’s primary focus has been on non-
apparel items, and the majority of its business has come from
custom orders.
PERSONAL
BUSINESS
DILIP BHAVNANI BRINGS A FAMILIAL ATMOSPHERE TO
INDUSTRY SUPPLIER SUNSCOPE AND THE MYRIAD OTHER
ENTERPRISES UNDER HIS CARE.
BY TAMA UNDERWOOD
M
Dilip Bhavnani is COO of California-based supplier Sunscope, which he
and his family own along with other non-industry businesses in Asia,
Europe and North and South America.
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