PPB January 2017

Do YouHave An Answer?

A Distributor asks:

You hear the term “niche marketing”

praised a lot these days. But what if you’ve gone down that path

and specialized in a niche and now the niche you’ve specialized

in is in a down cycle? How do you get out of the tailspin?

What’s Your Answer?

Email answers along

with your name, title and company name by

January 20

Question@ppai.org

for possible

inclusion in an upcoming issue of

PPB

magazine.

Julie Richie is associate editor for

PPB.

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JANUARY 2017

INNOVATE

If you cannot deliver the

information they need in a

timelymanner, they will go

somewhere else. We get a lot of

distributors that reach out that

have never used Terry Town

before, but have heard how

dedicated we are to compliance

or have run into us at a PPAI

Product Responsibility Summit.

When they can call us up

and ask to see product testing

results or a children’s product

certificate and we can deliver

that information immediately,

they know they are dealing

with a supplier that has a solid

compliance program in place.

AARON BRADLEY

National Account Manager

& Director of Compliance

Terry Town / PPAI 230911

A big part of the value of a

good compliance program

can be measured by the

increased sales and better

customer satisfaction that it

brings. It also brings market

access, as you need a good

program to participate in the

programs of most brands

these days. Other benefits

include better product

quality, reduced business

risk and safer products

for the people that make

and use what you sell.

JOSH KASTELER

Director of Product Integrity

Bamko Promotional Items

PPAI 242148