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JANUARY 2017

INDUSTRY CERTIFICATION

/

MARKETING FOR ENTREPRENEURS

/

PPAI’S TOP AWARDS

/

FOUL-WEATHER APPAREL

/

BAGS

A PPAI Publication » January 2017

PPAI’s Top Awards In 2017 Salute Those Whose

Commitment Has Shaped The Association,

And Enriched The Industry And Our World

P. 80

CELEBRATING

LEADERSHIP

EXCELLENCE

Why

Industry

Certi cation

Is A

Smart Career Move

P. 26

Bags

For Every

Promotion

P. 46

De ning Risk

For The Promotional

Products Industry

P. 58

Smart Marketing:

Part 3 In Our Series For

Entrepreneurs

P. 76

PPAI Hall of Fame

inductees Margie

Price, MAS, and

Joel Schaffer, MAS