“This year, we’re excited to introduce new experiences and continue evolving Expo in ways that create even more value for attendees.” New Year, New You The PPAI Expo is known for its unrivaled educational opportunities, and this year’s event is no different. Registered attendees can start their Expo experience on Monday, January 11, with PPAI Advance. Before the trade show begins, PPAI Advance is a one-day educational event with a curated slate of experts from both within and outside the industry to enlighten branded merch professionals and spark conversation for the rest of the year. Along with PPAI Advance, there will be plenty of opportunities to expand your knowledge throughout the week, with presentations covering topics such as professional development, leadership, sustainability, innovation, marketing, strategy, technology and more. Many of these educational sessions are firstcome, first-served, so be sure to arrive early to snag a seat before the rooms fill up. On The Show Floor On Tuesday, January 12, The PPAI Expo 2027 trade show floor – roughly 1 million square feet in scope – will open at 9:30 a.m. with product pavilions, new exhibitors and exciting surprises. The show will run through Thursday afternoon and will feature nearly 1,000 exhibiting companies from across the branded merch landscape in more than 2,500 booths. Before the show floor officially opens, be sure to stop by the Product Pavillion Sneak Peek at 8 a.m. on Tuesday. This gives you the inside scoop on what products and suppliers are featured so you can create a strategic plan to see as many as you can in the time you have available. Additionally, this year you can use SAGE Workplace, the official show planning app of The PPAI Expo 2027, to prepare for your floor experience. You can create walking lists, communicate with fellow attendees and more, all in one easy-to-use app. “This year is a foundational year for The PPAI Expo and the start of an exciting three-year roadmap,” says Ashley Van Der Stuyf, senior manager of events and expositions at PPAI. “We’re focused on making The PPAI Expo experience easier, clearer and more intentional for our members, while continuing to deliver the energy and connections they expect.” New & Improved As Holmgreen indicated, The PPAI Expo 2027 has been revamped with new experiences, new ideas and new ways to serve our members. “If we’re not innovating, we’re just putting our logo “THE PPAI EXPO is where our branded merch community comes together each year to learn from one another, strengthen relationships and discover new opportunities for growth.” —Drew Holmgreen, CAS, PPAI president and CEO Photo Courtesy of Grand Prix Plaza 30 • NOVEMBER 2026 • Must Read | The PPAI Expo 2027 Sneak Peek
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