on the same old thing – and none of us wants that,” Holmgreen says. Among the changes is a refreshed Expo experience – attendees will notice a different look and feel throughout the event. The updated environment is intended to create a stronger sense of energy and excitement. There will also be new programming. At The PPAI Expo 2027, the keynote lunch is being reimagined as a fashion show for a bold new experience. “The idea of the fashion show is to provide our distributor attendees the opportunity to be inspired by curated collections of the coolest new apparel options,” says Jessica Gibbons-Rauch, MAS, director of professional development at PPAI. “There’s always a big difference from seeing a product in a catalog or even on a hanger, but when it’s truly stylized, it comes to life.” The Association is also introducing The PPAI Expo Exchange, a hosted distributor program connecting participating companies with qualified distributor executives through a two-day, scheduled meeting program. But that’s not all: PPAI currently offers four communities – DEI, Technology, Women in Promo and Young Professionals – with dedicated on-site meetups for each. This year, the Association will launch three additional communities, resulting in three new on-site meetup opportunities at The PPAI Expo 2027. “Every improvement we’re making is centered around reducing friction and creating a better experience for both attendees and exhibitors,” says Van Der Stuyf. “While some of the changes may feel simple on the surface, they’re all intentional and designed to create a strong experience year after year. Beyond that, our goal is continuing to create unexpected moments of delight, because learning, networking and growing your business should also be fun.” Fan Favorites Along with the debut of new features, The PPAI Expo 2027 will see the return of popular event staples. The Pitch, a combination of Shark Tank and The Voice that sees exhibiting suppliers attempt to impress a lineup of discerning judges, has been a smash hit for the past four years. The live event is back in 2027 on Monday from 3:45-4:45 p.m., with new suppliers showing off some of the most innovative products in the industry. Immediately following The Pitch is the opening reception of The PPAI Expo 2027 at Skyfall Panoramic Bar & Lounge, where unforgettable views will set the stage for meaningful connections with fellow merch pros. Enjoy drinks, hors d’oeuvres and great conversation as our community comes together for an evening of networking and “The idea of the FASHION SHOW is to provide our distributor attendees the opportunity to be inspired by curated collections of the coolest new apparel options.” — Jessica Gibbons-Rauch, MAS, director of professional development, PPAI somchaij / Shutterstock.com • NOVEMBER 2026 • 31 The PPAI Expo 2027 Sneak Peek | Must Read
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