The ball might drop in New York City, but we get it rolling at The PPAI Expo. While most people set their sights on NYC as the “it” city for New Year’s, the branded merchandise industry knows that the best place to ring it in is Las Vegas. From January 11-14, The PPAI Expo 2027 takes over the Mandalay Bay Convention Center for the 24th year. Registration is now open. The longest-running and largest trade show in the industry, The PPAI Expo is always one of the most exciting events of the year, and this time it will be better than ever with new features and returning popular attractions. “The PPAI Expo is where our branded merch community comes together each year to learn from one another, strengthen relationships and discover new opportunities for growth,” says Drew Holmgreen, CAS, president and CEO of PPAI. The branded merchandise industry’s largest and longest-running trade show returns to Las Vegas on January 11 with several exciting new features and favorite attractions. By Hanna Brookshire • NOVEMBER 2026 • 29 The PPAI Expo 2027 Sneak Peek | Must Read
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