The best promos touch the five basic human senses, and Brookes believes sight and touch win out among older adults. “Many mobile devices now offer apps and features that cater to these senses and are slowly retiring many of the tried-and-true, actual products from yesteryear like light-up creditcard-sized magnifiers, emergency flashlights and pocket mirrors,” he says. However, one product Brookes finds has staying power is the Mystic Two-Tone Soft Cover Planner, a weekly planner that features a weekat-a-glance format and includes an eight-page, full-color U.S. atlas with city maps in the back, as well as pages for important phone numbers and dates, and an expense record. Royal Industries / PPAI 113838, StandardBase / royalindustries.com “When you’re on the phone, it’s not always easy to record information into a device. This item appeals to seniors who grew up in a pre-device world.” –Tom Brookes *According to Neilsburg Research Available at and more. & ENGINEERED FOR HER The ROSIE White/Red/Stripes The HATTIE Red w/ White Stars The HATTIE Navy w/ White Stars The ROSIE White/Dark Navy/Waves The KATE White 12 • JULY 2026 • PPAI Essentials | Use Case
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