“How many times do we jot down a phone number, take down an appointment date or return confirmation number? When you’re on the phone, it’s not always easy to record information into a device. This item appeals to seniors who grew up in a pre-device world,” Brookes says. “Thumbing through a calendar and seeing where you wrote down a loved one’s birthday can bring warmth and comfort you wouldn’t get from scrolling past the birthdays of 20 mild acquaintances on social media,” he adds. “A calendar feels personal – a nondescript diary of sorts – where you control the content.” AirTag Cases are one item Brookes would like to incorporate into promos for older adults. “As technology becomes more embedded in our lives, simple forgetfulness, such as losing your phone, wallet or keys, is something we’ve all dealt with,” he says. “While there’s plenty of focus on AirTags themselves, what houses them matters, too, because a quality case protects the device and adds a personalization element.” Distributors should pay attention to suppliers offering strong AirTag cases, he adds, because tracking personal items is relevant for just about everyone, especially older adults dealing with memory or cognitive challenges. “As we juggle more devices, people may need multiple tags, and cases can help keep them organized through color coding or branding.” This USA-made AirTag Case is crafted from fullgrain leather and features a durable swivel clip and a secure button stud, allowing users to track gear while the case develops a unique patina. Corium / PPAI 751910, Standard-Base / coriumusa.com Rollender heads up New Jersey-based STRANDWritingServices.com. PPAI • JULY 2026 • 13 Use Case | Essentials
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