and other useful items. “The goal is always to meet them halfway and help facilitate their routines,” he says. In a recent multipart promotional campaign, a clinical laboratory wanted to retain and increase its assisted living and hospice partner contracts. After only sending an occasional mailer and holiday food gifts, Brookes suggested a flurry of activities, including attending an annual healthcare association conference with lab reps at the booth. Before the conference, he created a mailer to 500 key targets inviting them to meet with a rep at the conference. The mailer included a House-Shaped Gel Bead Hot/Cold Pack printed with the company name and a QR code linking to information, statistics, reviews and an invitation to a free consultation at the booth. This handy pack, filled with vibrantly colored, nontoxic, pliable beads, works as a hot and cold compress. Tekweld / PPAI 266346, Silver / tekweld.com Each mailer recipient who confirmed a meeting slot via the QR code was entered to win 50 custom-branded Mink Sherpa Blankets to use as raffle prizes at their respective facilities. These luxurious 50x60-inch blankets feature one side in soft faux micro mink and the other in soft lambswool and are suitable for indoor and outdoor use. Tekweld / PPAI 266346, Silver / tekweld.com The third and final step was to send a thank-you gift to each person who came to a meeting at the conference. Brookes chose these Drinkware Gift Box Sets with a 20-oz. stainless steel tumbler for hot and cold drinks packaged in a custom printed gift box, and added a $25 coffee gift card. Tekweld / PPAI 266346, Silver / tekweld.com “The lab has seen an almost 30% ROI on their investments and new business revenue, and now its contracted facilities order these items separately,” Brookes says. “The driver of responses that continue to proliferate is how well actual patients and caregivers are receiving the products at the local facilities, as hot/cold packs and blankets are always in demand and in short supply.” PPAI • JULY 2026 • 11 Use Case | Essentials
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