82 • JUNE 2026 • PPAI Digital Self Promotion GOLD HALO Objective: Based on products and trends seen at The PPAI Expo 2025, HALO created a digital merchandise deck – HALO Favorites – designed to empower HALO account executives and inspire their clients. Strategy & Execution: The deck, featuring carefully selected, retail-ready products grouped into six trend-forward categories, was distributed to account executives and clients about a month after the show. Designed to replicate a luxury lookbook, the design emphasized a retail-inspired aesthetic with clean layouts, bold typography and lifestyle photography. Its content was researched and compiled by HALO marketing team members who explored the more than 2,300 booths at the show and documented standout products, lifestyle imagery and emerging trends. Results: With support from email campaigns and social media posts, HALO Favorites garnered strong engagement including 13,400 merch deck views, 24,591 email impressions and 9,964 social media impressions. SILVER Vantage Apparel Objective: With Halloween just around the corner, Vantage Apparel introduced its new “intern,” a skeleton named Jax, to help grow social media presence and engagement during a key promotional season, educate customers and prospects on behind-the-scenes activity at the company and reinforce Vantage’s brand image as innovative, approachable and fun. Strategy & Execution: Each day in October, Jax “worked” in a different department across the company – marketing, graphics, merchandising, IT, shipping, sales and factory production. Daily updates about Jax were posted on Instagram and Facebook, and highlight reels were posted weekly. Everyone in the company was involved in the promotion, making it not only a fun teambuilding activity but also a great way for co-workers to connect. Results: The month-long campaign significantly boosted story performance across Instagram and Facebook, with a 47.7% increase compared to September, along with a 300% increase month over month in replies, reactions and taps. Video retention also increased with one-minute views rising by 63%, showing viewers stayed engaged with the content longer than before. Must Read | The Best Marketing Programs
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