PPAI • JUNE 2026 • 83 The Best Marketing Programs | Must Read Self Promotion GOLD HPG Brands Objective: To introduce 10 new flavors of its Pout & Pucker Lip Moisturizer and Mini Lip Moisturizer (previously available only in vanilla) and give distributors easy ways to promote them, HPG Brands created an engaging, flavor-first mailing campaign that integrated horoscopes, quizzes and flavor-personality pairings. Realizing that multiple flavor options can also cause decision paralysis and slow down orders, the campaign focused on helping brands find their flavor fave. Strategy & Execution: The team personified each flavor with character descriptions tied to a brand personality and gamified the experience with a custom card to help recipients discover their brand’s signature flavor. Each of the 10 flavors was packaged inside a giant lip balm tube with a custom pop-art-style label and shipped to top clients and those with a strong social media presence. Support included an e-blast that linked to a blog post and a downloadable pitch deck. As recipients sampled, voted and connected over which flavor best fit their brand, the results were too much fun not to share on social media. Results: The Flavor Finder campaign generated more than 5,000 impressions, with some recipients posting multiple reels on social media. This user-generated content boosted engagement, sparking conversations with other distributors. Product page traffic surged, and the pitch deck generated nearly 900 views, showing that distributors were actively using the asset in their sales outreach. Product sales also soared, with the Pout & Pucker increasing more than 198% and the Mini Lip Moisturizer hitting 126% growth. SILVER C.C. Creations Objective: At its annual sales conference, C.C. Creations wanted to show appreciation to its team. The result was a Level Up self-promo campaign designed for approximately 100 team members. Inspired by vintage games and neon aesthetics, the promotion symbolized the company’s commitment to continual growth. Strategy & Execution: Each sales team member received a custom gift set, including a T-shirt screen printed with a custom design – the winning result of a design competition in the art department. Other items tucked inside were a polo shirt, photo mug, pen, beanie, embroidered caps, blue light glasses, Bluetooth speaker, vintage lunch box, fanny pack, cord accessory case and playing cards, all fully branded to the theme. Results: These trendy, everyday pieces energized the sales team and became tools the team could use in customer conversations, showing how smart design can elevate everyday products.
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