PPAI • JUNE 2026 • 81 Content Marketing GOLD Facilisgroup Objective: “The Folio Presents: Cookies, Cocoa, and Charcuterie Spreads - Tasting Holiday Treats from Top Suppliers,” was a seasonal holiday video designed for the 5,000 recipients of the Folio, a Facilisgroup email and others in the promo industry. Employees taste-tested and shared their opinions on holiday treats provided by preferred suppliers, such as sour gummies, iced cookies, hot chocolate and a popcorn gift box. Since this was the second year that Facilisgroup was producing a holiday tasting video, the goal was to emphasize more products, personality and creativity. Strategy & Execution: Modeled after similar videos on Buzzfeed, pairs of Facilisgroup employees evaluated the packaging and presentation of the treats, then tasted them and shared feedback on camera. Each segment was compiled into a video that was published on YouTube and in the Folio, and in a LinkedIn newsletter. Shorter clips were posted across social media, including Facebook, Instagram and LinkedIn. The feature was shot in The Folio Studio at Facilisgroup headquarters. Results: With more than 4,000 views, the video was the highest-clicked story in the newsletter and on the website, as well as on the company’s YouTube channel, creating a buzz within the supplier community to participate in future Folio projects. SILVER iPROMOTEu Objective: iPROMOTEu wanted to build a turnkey digital self-promotion campaign for its 650 affiliates to help them position themselves as professionals, educate their buyers on the power of promotional products and support new-business wins. Ultimately, the goal was to position these affiliates as trusted marketing partners who can deliver strategic, resultsdriven merchandise solutions. Strategy & Execution: The Capabilities Deck was created as an editable presentation combining credible industry stats, trend insights and full-service solutions. Distributors can personalize the ready-made deck with their branding and case studies, instantly transforming it into a polished self-promotion asset. All products featured in the deck were sourced from iPROMOTEu’s network of preferred vendors ensuring they were high-quality, trend-forward and readily available to affiliates. The deck itself was delivered in PowerPoint and PDF formats and will be updated biannually. Results: While quantifiable outcomes were not available because iPROMOTEu does not require affiliates to report campaign-specific sales results, consistent affiliate feedback confirmed the Capabilities Deck was a valuable tool to educate buyers and support new business. The Best Marketing Programs | Must Read
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