PPB June 2017

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to my vitamin days,” Slade says.
“I see a big opportunity ahead
for nutritional supplements
in the promotional products
industry. It’s a proven fact that
if employees take vitamins, they
have fewer sick days and they’re
more productive.”
Health problems are amajor
drain on the economy, resulting
in 69million workers reporting
missed days due to illness each
year, and reducing economic
output by $260 billion per year,
according to the U.S. Centers for
Disease Control. The CDC says
that increasing the use of proven
preventive services can encourage
greater workplace productivity.
“Corporate wellness programs
are something we as an industry
should target,” Slade says. “I think
companies will get behind the
corporate wellness focus when
we provide themwith the data
that shows what it can do for
companies whose employees are
taking supplements.”
Slade remembers when his
family first got into the nutritional
supplements business. “It was a
niche thing back then,” he recalls.
“Now it’s so accepted. The next
time you’re at CVS, notice how
many extra shelves are dedicated
to vitamins and supplements.
It’s much more than it was 10
or 20 years ago. Vitamins are
mainstream now.”
The global dietary supplements
market is expected to reach $278.02
billion by 2024, according to a 2016
report by San Francisco-based
market research firmGrand View
Research, Inc. The report also
indicates that “rising consumption
of clinical nutrition products as a
preventionmedium” is expected to
have a substantial impact.
Slade sees an opportunity
to bring the nutritional
supplements’s growth to the
promotional products industry,
for exciting possibilities.
“Nobody is really doing that in
our industry,” Slade says. “It’s
something that Lanco is in the
process of working on right now,
and we’re going to launch pretty
soon. It’s an opportunity that has
never been tapped before, and I
think it could really explode.”
Brittany Glenn is a Dallas, Texas-
based freelance writer and a
former PPB associate editor.
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| JUNE 2017 | 75
THINK
“Corporate
wellness
programs are
somethingwe,
as an industry,
should target.”