PPB June 2017

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quality shirt with a pricier decorating
technique yielding a much better end
product with higher perceived value:
Let’s start with a quality 100-percent
performance polyester moisture-wicking
garment, which is the right choice for an
athletic event. It is decorated with a thin,
flexible, durable silicone reflective ink.
Since silicone moves with the fabric rather
than fighting it, it is more comfortable
to wear.
Durability is key for a garment that
might go through the wash several times
per week and is expected to last for years.
When the client understands why they
may need to spend a little more for a high-
quality garment, they get a product that is
better than anything else the participants
have at home, and it will be their first
choice when going out for a run.
The icing on the cake is the reflective
ink, which increases the safety for the
wearer and provides a discussion point
that will help promote next year’s event.
Some other options that can increase
the perceived value without breaking the
bank (ranging from free to 50 cents per
garment) are printing over zippers, adding
halftones, applying discharge inks, special
effects and so on. These charges can easily
be marked up 100 percent without driving
up the overall cost significantly. If properly
applied, it is a win-win for the consultant
and the end user.
Years ago, our company switched
from trying to offer the lowest price to
providing the best solutions. As one of our
customers said, “You never have to justify
quality,” and I am finding it to be true. Our
prices are higher, yet we are not lacking
clients. When the goals of the marketing
campaign are the primary objective, price
is less important and increased margins
can be achieved.
Providing better value, not a lower
price, will have customers return singing
praises. It has been my experience that our
clients are happier than their competitors,
have more satisfied customers and are
getting paid more, too.
As one of our customers
said, “You never have
to justify quality,” and I
amfinding it to be true.
Our prices are higher,
yet we are not lacking
clients. When the
goals of the marketing
campaign are the
primary objective,
price is less important
and increased margins
can be achieved.
Pierre John Jamnicky, owner of Blue
Moon Promotional in Cleveland, Ohio, is
a serial entrepreneur. He runs an award-
winning contract shop specializing in
textile screen printing for the promotional
products industry, is a speaker/instructor
at the Imprinted Sportswear Shows and is
co-chair of the Specialty Graphic Imaging
Association (SGIA) Garment Decorating
committee. Outside of work, Jamnicky
is an award-winning photographer, has
served in two branches of the military, has
led mountain-climbing expeditions, was
a professional skydiver and has competed
in sailing regattas around the world.
WE TAKE PRODUCTSpersonaay
Don’t waste your me wishing that
you could do more for your clients.
Make it happen with Boundless.
For more informaaon, visit
PPAI #267078
At Boundless, our clients know that we don’t just sell products – we make
products personal and meaningful.
Our Sales Affiliates turn ordinary items into extraordinary merchandise by
going above and beyond and by making sure that each product in a campaign
has a specific purpose. With over 13 million dollars invested in back-office
soluuons and proprietary technology, we give our Affiliates everything they
need for success right from the start. Give your clients more than just a pen
and start helping them create memories that they’ll cherish.