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4

Perspectives

Springing Forth

8

Feedback

11

INNOVATE

12

Question

All About Internships

16

Eye On Apparel

Wearable Technology

22

Decorating

Apparel Decorating Guidelines

43

GROW

44

Editor’s Picks

Tech Products

50

Market To Market

Continuing Education

56

Management

Finding Fulfillment

60

Sales

Increase Revenue-Generating Activities

63

THINK

64

Fast Forward

Generally Speaking

68

Product Responsibility

Speak Up, Speak Out On BAT

72

Profile

Busy Beaver Button Co.

87

CONNECT

88

Day In The Life

Kristina Fredericks, MAS

90

Close Up

Bryan James, Corporate

Specialty Insignia

94

People News

97

Datebook

101

Inside PPAI

107

Snapshots

110

New Members

116

The Creative Calendar

contents

Promotional Products Business

The Official Business Monthly of Promotional Products Association International

MAY 2017

26

FORCES

FOR GOOD

Nine heroes among us that

make giving back a part of

their company culture.

74

MILLENNIAL

SPOTLIGHT

A look at how promotional

products measure up to

Millennial expectations.

Members of the Ariel

Premium team

|

MAY 2017

|

3