PPB May 2017

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Vito Ciaravino, owner of supplier
Intelligent Galaxy, LLC (PPAI 516765), a
company with the tagline The Leaders In
Wearable Technology, says distributors
should know there are some wearable
technology items out there that don’t work
the way they advertise.
“Distributors need to understand the
products and how they work, and not
decide on a wearable strictly on price
alone,” says Ciaravino. “Do your research
to learn what makes certain products
better. For example, find out what sensors
a tracker uses. If it’s a 2D sensor, it tracks
any motion so it won’t be very accurate.
Better products include a 3D sensor,
which means that three-dimensional
movement is required for it to track,
so something like waving your hand or
driving won’t register as movement and
count as a step. Top-of-the-line products
have 6D sensors, which can decipher
whether you’re going up or down stairs
or biking.”
Ciaravino also says distributors should
check the app that comes with the device
for ease of use, quality of data, and
to make sure the tracker can connect
properly before recommending it to their
clients. For example, “Many apps give
users an average calorie burn rate based
on a person of similar height and weight,
but some apps will allow end users to
input their stride length, which gives
a much more accurate calorie count,”
he explains.
Case Study
Setting The Pace
Axis Promotions’ (PPAI
159158) client wanted
to celebrate a milestone
achievement—being named
the No. 1 U.S. Fairness
Opinion Provider. “We
sourced Fitbit and branded
each one,” says Johanna
Gottlieb, senior branding
specialist. “We sent them to
a fulfillment house and we
sourced mailers and added
red crinkle (red is a big
brand color for the client).
Each Fitbit was put into
the mailer with crinkle and
sent with a personalized
card. We also added a nice
bellyband to the mailer and
drop shipped these around
the country.”
With built-in Bluetooth wireless stereo
headphones and a microphone for
listening to music and hands-free phone
calls, this acrylic knit smart beanie with
ABS plastic buttons and components and
rechargeable battery (included) features
an easy-to-use interface and LED indicator
lights. Expect about six to eight hours of
playback time. The beanie works with
most Bluetooth/wireless-enabled devices.
Prime Line / PPAI 112744
Music and GPS go straight to your wrist with the
new Misfit Vapor Smartwatch—with no phone
required. Built-in location services track your runs,
swims (it’s water resistant to 50 meters) and other
activities in real time. View and track your heart
rate. Utilize the Bluetooth connectivity to keep you
connected and enjoy a virtual bezel which allows
for quick navigation. It’s all tucked behind a sleek
and vibrant circular touchscreen that is as stylish
as it is smart. The Misfit Vapor releases in July.
Fossil / PPAI 196495 /
| MAY 2017 | 17
INNOVATE
Health And Fitness
Focused Products