PPB May 2017

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PPAI Granted Get In Touch! Trademark Registration
PPAI has officially registered the Get
In Touch!® mark with the United States
Patent and Trademark Office (Reg.
No. 5,156,031). The Association has
used the Get In Touch! trademark and
slogan, “Advertising that lives on,” in
multiple media outlets and throughout
the industry for many months as part
of its campaign designed to increase
awareness and enhance the perception
of the promotional products industry, and
communicate the benefits of working with
promotional consultants. The overall goal
of the campaign is to direct a larger share
of advertising dollars to the industry.
“We are very excited to announce
that the U.S. Patent and Trademark
Office has approved the trademark
registration of ‘Get In Touch!,’”
says Paul Bellantone, CAE, PPAI
president and CEO. “Our success is
based on our ability to competitively
position the promotional products
industry. It was very important for
us to trademark this term so we can
clearly distinguish one of the most
unique characteristics of promotional
products advertising, the ability to Get
In Touch! with targeted audiences by
putting brands in their hands like no
other medium can.”
More on the campaign and
what it offers can be found at
PPAI Names Sen. Gary Peters
Its 2017 Legislator Of The Year
Sen. Gary Peters (D-MI) was presented
with the Association’s 2017 Legislator of the
Year award in April during PPAI’s Legislative
Education and Action Day (L.E.A.D.) in
Washington, D.C.
“We are pleased to recognize Sen.
Peters, whose top priority is to support job
creation and economic growth to strengthen
small businesses,” says Paul Bellantone,
CAE, PPAI president and CEO. “His
willingness to work with bipartisan groups
to further small business, job creation,
tax credit legislation and other issues
important to our industry has been essential
to the promotional products industry and
protecting its interests.”
The PPAI Legislator of the Year Award
recognizes members of Congress who have
shown a commitment to small-business
interests and success, a willingness to
meet with industry professionals and
support of issues critical to the promotional
products industry.
Elected in 2014, Peters was recognized
for his history of serving the needs of
the promotional products industry by
encouraging economic stability and growth
through advocating for small business,
promoting manufacturing and preserving
jobs. In his home state of Michigan,
98 percent of promotional products
companies are small businesses employing
approximately 7,812 and generating
revenues of more than $501.5 million.
The PPAI Legislator of the Year
Award is presented as part of the
annual L.E.A.D. event. This year,
the eight annual L.E.A.D., nearly 80
advocates from 33 states conducted
more than 250 meetings with senators,
congressional representatives and
their legislative staffs on Capitol Hill
to discuss pending legislation and
issues relevant to the promotional
products industry.
Past recipients of the PPAI Legislator
of the Year award are Rep. Tim Murphy
(R-PA), 2012; Rep. Erik Paulsen
(R-MN), 2013; Rep. Renee Ellmers (R-
NC), 2014; Sen. Ron Johnson (R-WI),
2015; and Reps. Steven Chabot (R-OH)
and Greg Walden (R-OR) in 2016.
Sen. Gary Peters
106 | MAY 2017 |
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