PPB May 2017

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Next month at Expo East, the Power
Luncheon will introduce sales professionals
to the future of social media. Aimed at
industry members wanting to stay on the
forefront of current technology, the Power
Luncheon featuring technology strategist
Crystal Washington is the premier event in the
extensive education schedule coming to the
Atlantic City Convention Center, June 12-14.
Research shows most U.S. consumers
use some sort of social media. Powerful
Google search functions, paired with sites
like LinkedIn, Facebook and Twitter, are
making prospecting and relationship building
easier. Expo East’s Power Luncheon explores
using technology for prospecting, gaining
referrals and inbound marketing.
Washington brings her background
in leveraging technology to increase
profits and productivity to Expo East.
She is the owner of CWM Enterprises, a
social media instructional brand aimed at
training everyone from Millennials to Baby
Boomers to strategically use social media
and apps for sales, marketing and general
efficiency. She has collaborated with
Google, Microsoft, GE and other companies
in the U.S., as well as Europe and Africa,
and has appeared in The Huffington Post,
Entrepreneur magazine, Glamour magazine,
Bloomberg Business Week and in stories by
The Associated Press.
Washington is the author of One Tech
Action: A Quick-and-Easy Guide to Getting
Started Using Productivity Apps and Websites
for Busy Professionals , and The Social Media
Why: A Busy Professional’s Practical Guide
to Using Social Media Including LinkedIn,
Facebook, Twitter, YouTube, Pinterest,
Google+ and Blogs for Business.
Expo East 2017 is bringing the high-
quality, diverse education opportunities to
the Atlantic City Convention Center that
industry professionals have come to expect
at PPAI’s trade shows, conferences and
events. With 30 sessions across seven
tracks—Strategies & Solutions, Corporate
Responsibility, Industry Essentials, Marketing
& Advertising, Decorate, Sales & Service and
Technology—Expo East attendees can pick
the right classes to expand their professional
playbook, explore new opportunities and
move their careers ahead.
Power Luncheon: The Future of
Social Media for Sales Professionals
Monday, June 12, 12-1:30 pm
Room 412, Level 4
MAS: 1 point
Session fees: $40 (members),
$80 (nonmembers)
Tickets can be purchased with Expo East
registration or added on to an existing
registration. Learn more about Expo East at
.
Strategist Crystal Washington will be bringing her insights on using technology for prospecting, gaining
referrals and marketing to Expo East’s Power Luncheon.
Expo East’s Power Luncheon
ExploresThe Future Of Social Media
PPAI Rolls Out
Inaugural SPARK
Event For Young
Professionals
This summer, PPAI is introducing the inaugural
SPARK event for young professionals in the
promotional products industry. To be held
July 27-28 in Denver, Colorado, SPARK is the
latest development in a series of “pop-ups”
PPAI introduced last year that offer education
and networking opportunities for young people
working in the industry.
SPARK’s agenda is built around
connecting future leaders and giving
them insight into the ideas, projects and
achievements that will shape the industry
going forward. Participants will have the
opportunity to become engaged, educated
and connected with topics that are specific to
the beginning stages of starting a successful
career in the promotional products industry.
Alongside networking and team-building
opportunities, SPARK’s schedule includes
several insightful speakers. In the first of
two general session, Mike Ligon, founder
of concert promoter HomeVibe Presents,
will deliver a behind-the-scenes look at
leadership in a shifting industry. Later, Chris
Sinclair, owner of St. Catharines, Ontario-
based distributor Brand Blvd., will explore
coaching and team building from a young
professional’s perspective.
SPARK also offers attendees the choice
of two breakout sessions: Mary Ellen Harden,
president of supplier Wall Street Greetings
and owner of Mellen Designs, shares her
perspectives as a young professional and
small-business owner; and multi-line rep
Mike Eaton brings his audience up-to-date
on a number of industry topics, including
Amazon and Alibaba, quality over quantity
and increasing ROI.
More information on SPARK can be found
at
102 | MAY 2017 |