PPB April 2017

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Take Note Of Expo East 2017’s
Extensive Education Lineup
Expo East 2017 is bringing the high
quality, diverse education opportunities to
the Atlantic City Convention Center that
industry professionals have come to expect
from PPAI’s trade shows, conferences
and events. With 30 sessions to choose
from, Expo East attendees can pick the
right classes to expand their professional
playbook, explore new opportunities and
move their careers ahead.
The education programming at Expo
East tackles a number of issues, both
established and emerging, that industry
practitioners are facing, such as digital and
generational marketing. Lance Bachmann,
founder and president of digital marketing
firm Digital Agency, takes a
crack at the first topic in his session, “The
New, The Now, The Next Digital Marketing
Strategies” (June 12, 4:30 – 5:30 pm; Level
4, Room 410). Through organic search,
paid advertisements and re-targeting, email
marketing and social media, Bachmann will
explain the best practices to reach a wider
audience in the digital landscape.
Several of Expo East’s sessions explore
the opportunities and challenges in working
with different generations, but Lori Garland,
owner of distributor New Adventure
Design, takes a look at Generation Z, the
demographic cohort that follows Millennials,
in “Social Responsibility and Generation Z”
(June 12, 4:30 – 5:30 pm; Level 4, Room
414). In her session, Garland examines
how to make a connection with Generation
Z through solutions that create, connect
and make an impact on the world.
Education at Expo East is also designed
to expand attendees’ business practices and
expertise. In his session, “Creating Positively
Outrageous Customer Satisfaction” (June
13, 12:45 – 1:45 pm; Level 2, Show Floor
PPAI Education Area) business speaker
Steve Klein takes his audience through
the art of satisfying customers and clients
to make them loyal for life and advocates
who will spread the word. Customer and
client satisfaction efforts can affect profits,
and Klein’s session stresses the value in
prioritizing and focusing on top customer and
client expectations.
Carletta Clyatt, senior vice president
at management consultancy The Omnia
Group, turns the focus inward in her
session, “What Behavioral Insight Can
Really Do for Your Business” (June 12, 1:30
– 2:30 pm; Level 4, Room 410). She covers
the real costs associated with a bad hire,
and offers solutions to improve the hiring
process while maximizing staff potential.
Expo East also equips attendees with the
tools to expand their businesses and seek
opportunities in new directions. The session
“Embroider Athletic Wear and Pump Up Your
Decorating Profits” (June 13, 9 – 10 am;
Level 4, Room 414), presented by Colleen
Hartigan, a consultant for Madeira USA and
Madeira Germany, opens the door to new
products that help improve the look and feel
of embroidery on the lightweight, breathable
fabrics often used in athletic wear.
In a pair of sessions, “Niche Marketing:
Finance And Technology Sector” (June 6, 2
– 3 pm; Level 2, Show Floor PPAI Education
Area) and “Be The Expert! Niche Market
Training in the Healthcare and Education
Sectors” (June 7, 10 – 11 am; Level 2, Show
Floor PPAI Education Area), sales trainer
Danny Friedman looks at two niche markets
and the opportunities available within them.
Expo East begins with a day of
education on June 12, and exhibits are
open June 13-14. For more information and
to register, visit .
Registration
NowOpen For
PPAI’s Product
Responsibility
Summit
On September 18-20, PPAI is
hosting the seventh annual Product
Responsibility Summit (PRS) in
Newport Beach, California. An in-
depth education conference, PRS
will explore the current landscape
in supply chain security, social
responsibility and much more.
The summit will also highlight
the growing importance of social
compliance audits and ethical
sourcing and manufacturing
practices. Facilitated by industry
leaders, PRS will address the
ways many industry professionals
have turned a cost-burden into a
strategic advantage. This year’s
event will be held at the Duke Hotel
in Newport Beach. Kicking off with
an opening dinner on Sunday,
September 18, the conference offers
two days of insightful education
and networking opportunities as
well as an optional tour of the Port
of Long Beach on Wednesday,
September 20. Find details and
register at
Long a favorite presenter, Cliff Quicksell, MAS+ shared his expertise at last year’s Expo East and will be
teaching four sessions at the 2017 show.
90 | APRIL 2017 |
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