PPB April 2017

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feel fulfilled in their work and the
impact they make.
Why are paper
greeting cards so
important in business,
and how do they fit
into a relationship
management strategy
in this digital age?
A greeting card is the simplest
yet most meaningful gesture to
show others their importance.
The stories we gather from our
customers about hearing from
long-time clients, or securing
large deals based on a return
phone call after receiving a card,
are testaments to their success.
The digital age has only increased
the popularity of card sending;
the value of a handwritten note
is on the rise. It is the most cost-
efficient way to stay top of mind
and show that you care.
Tell us about Wall
Street Greetings’s
commitment to the
environment.
This question is very timely
for us as we are launching a new
line of customizable stationery
and note cards that will provide
funding to the National Forest
Foundation. We have supported
this cause for several years but
feel compelled to do more. A
portion of sales from these cards
will go straight to the Foundation,
which offers our buyers the
opportunity to do good with their
purchases. We expect this to be
popular for bulk corporate orders;
Fortune 500 firms are looking for
these types of products. All of our
cards and envelopes are U.S.-
made on FSC-certified stocks with
recycled content.
What are your
plans for Wall Street
Greetings this year
and next?
To grow our distributor
business, of course! We are
focusing on new print technology,
website capabilities and new
product offerings tomeet
customer demands. We are
outgrowing our office space, which
is a good problem to have, so
expansion is on the horizon.
Julie Richie is associate
editor for PPB.
Ma r y E l l en Ha rden
I try tomanage
as Iwouldwant
tobemanaged,
givingeveryone
theopportunity
toblast it out of
theparkwith
awinning idea
or jobwell-
done. Leading
byexample,
expectingefficient,
productive
workhabits
and teamwork
brings success.
• 844-251-8544 (toll free)
All inquiries are strictly confidential.
Do you want to sell your distributorship?
We can help you sell your distributorship quickly and easily.
“This type of business transaction was completely foreign to me so it was invaluable to have The Distributor
Exchange take us through the process step by step. They went above and beyond in all regards. I couldn’t be
happier with their efforts to make this a win win for all parties involved.” – Cindy Gibbs - Big Fish Branding
| APRIL 2017 | 79
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