PPB April 2017

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| APRIL 2017 | 19
INNOVATE
Serving
Up Style
Besides still playing tennis
at such a high level that she
reached the nals of the
Australian Open this year (only to
lose to her sister, Serena), Venus
Williams is also a successful
entrepreneur with a tennis and
tness clothing line: EleVen.
She’s been running the line
since 2007 as a hands-on leader
and creator who often takes her
sketchbooks on the road with
her to tournaments.
According to her website, the
company name represents how
she approaches her life—without
limits. “In our world, ‘10’ is just
another number, but EleVen is a
lifestyle—it’s about challenging
your status quo, embracing
positive change, and pushing
beyond whatever is holding you
back from living your ideal life.”
As for what she thinks makes
a great tennis out t, Williams
told online shopping publication
Racked, “Something that’s
attering. And also something
that’s fun to wear, something that
motivates you to get moving.”
Apparel And Accessory Advantages
This 5.9-ounce 100-percent
polyester waf e knit Callaway
jacket with eece back and
heather front offers Opti-Therm
insulated fabric to withstand the
cold and provide a layer of thermal
comfort. High-quality details
include a full zip with contrast
zipper binding and Callaway logo
rubber zipper pull. Sizes include
S-4X and it’s available in blueprint
heather, castlerock heather,
highrise heather.
Heritage Sportswear / PPAI 177353
These pliable Nike® Solarsoft foam midsole slip-on sandals are ideal for the country club.
Slip them on around the pool or before or after golf or tennis. Available in gray and black.
BIC Graphic USA / PPAI 114187 /
Made from 100-percent woven
micro ber polyester, this unstructured,
low pro le visor features lightweight
micro ber that wicks moisture for
more comfortable performance
during aerobic activity. With a
pre-curved bill, contrast binding
and an adjustable hook-and-loop
closure, the cap ts most sizes.
Augusta Sportswear / PPAI 187246