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by
Julie Richie
A
Look for other opportunities and craft an exit/transition plan. Don’t sink
with the ship. Find another niche in a growing market. People want to work
with experts, not average providers. Specializing is the fastest way to grow because
it allows you to attract the kind of clients that will be most profitable, and simplify
product research and fulfillment, among other advantages.
GLORIA LAFONT
Owner
/
Action Promo
/
PPAI 656637
12
|
APRIL 2017
|
INNOVATE
Oops, I Specialized
Too Much. What Now?
Q
A DISTRIBUTOR ASKS:
You hear the term “niche
marketing” praised a lot
these days. But what if you’ve gone
down that path and specialized in
a niche, and now the niche you’ve
specialized in is in a down cycle? How do
you get out of the tailspin?