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78

|

MARCH 2017

|

THINK

Lithium

Batteries

How To Keep From

Getting “Burned”

by

Leeton Lee

S

amsung Electronics Co.

announced in January that it

had completed its investigation of

explosive lithium-ion batteries that

led it to recall nearly threemillion

Galaxy Note 7 smartphones,

resulting in a $5 billion problem

for the company. Samsung

reportedly devotedmore than

700 staffmembers to investigate

why the battery packs overheated,

caught fire or exploded. After

months of investigation and tests

of nearly 200,000 phones and

30,000 batteries, Samsung blamed

the overheating batteries on

two causes:

1

A bad design of one

version of batteries made

by Samsung’s own factory

caused them to short-circuit

and overheat (i.e., too much

battery crammed into too

tight of a space); and

2

A lack of adequate quality

control processes during

the production of other

batteries (made by a di erent

factory), and exacerbated

by Samsung’s rushed

production which caused a

di erent batch of defects.

Why is Samsung’s Note 7

fiasco relevant to the

promotional products industry?

The answer is simple. As an

industry, we supply and distribute

millions of lithium-ion battery-

powered products (e.g., power

banks, Bluetooth speakers,

wireless earbuds and other tech

products) each year that end up

in consumers’ hands, in their

pockets or in their ears. These

tech products are some of the

most popular promotional items

for end buyers to market their

valuable brands. Therefore, we

need to ensure, and assure our

clients, that our power banks

and other tech products are

safely designed, made, tested

and certified to prevent injuries,

property damage and costly

(and reputation-damaging)

safety recalls.

How do we protect ourselves

when sourcing power

banks and similar items?

Buy only tested and certified

products.

Rachel Koenig,

president of supplier AP

Specialties (PPAI 230356), a

leading supplier of power banks

and other tech products, believes

that “buying only products that

have been properly tested and

certified by a recognized lab such

as UL is one way to safely source

these items. We learned the hard

way a few years ago when we

had a power bank recall of our

own. We decided, as painful and

difficult as it was, to conduct the