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by
Jen Alexander
museums &
pr ese r va t i on g r oups
Never
Forget
As museums, historical societies
and preservation groups work
to preserve and honor the
past, promotional products
proudly carry the message.
F
or all our planning for the
future, we don’t want to
forget the past. Museums and
preservation groups dedicated to
keeping the past alive are more
popular than ever—more than 4,500
programs dedicated to preserving
history are at work in the U.S. and
Canada alone. And museums,
which number roughly 35,000 in
just the U.S., run the gamut—from
natural history to art to technology.
Quirky collections abound as
well, showcasing everything from
barbed wire to SPAM (the canned
meat, not the email invader).
But it takes more than love to keep
museums and historical societies in
operation. To keep patrons coming
back and pledging their support, these
organizations need amarketing plan
that speaks to target audiences and
reinforces the value of their efforts.
Events such as historic walking tours,
site-unveiling ceremonies and private
museumvisits are popular ideas for
engaging patrons and donors—but how
do you stay top of mind after the event?
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