PPB March 2017

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Commemorate historic sites on
a 12-inch porcelain collectible
plate. The plate is decorated
with a kiln-fired, screen-printed
decal, and it is dishwasher and
microwave safe.
Mars Promotions / PPAI 272762
Case Studies FromThe Industry
Real-World Solutions
Distributor American Solutions for
Business works with the National
Museum of American Jewish Military
History in Washington, D.C. to help
promote the institution’s work and
exhibits. The museum provides lapel
pins and silicone wristbands, as well
as “I Visited” stickers and logoed buttons.
For EF Education First, an international education
group, the 2013 Presidential Inauguration was an ideal
opportunity to raise awareness of the EF brand for travelers
visiting Washington, D.C. EF wanted to excite its program
participants, who included high school travelers and tour
leaders visiting the Smithsonian during the historic occasion.
To achieve visibility, EF and distributor Axis Promotions
teamed up on patriotic sunglasses that were given out to
2,500 students participating in the experience. Students
were told they could wear the custom shades anywhere on
their face, head, neck or jacket—as long as they were visible.
This helped the tour leaders identify members of their group,
and also drew outside attention to the EF program.
The 200 tour leaders and chaperones also received
matching scarves, beanies and glasses to help them
maintain high visibility while promoting the EF brand. In
addition, thousands of EF stickers were given out at random.
This program helped the EF brand build awareness
during a time in which nearly a million tourists were visiting
Washington, D.C. The youth participants tweeted and shared
pics of their new gear, garnering high social media marks for
the brand, and the timing of the program made each piece a
lasting historical souvenir.
Wrap up any event with a customized
coffee cup wrap, made from 1/8-inch
high density, cloth-laminated open
cell foam and brush tricot lining.
Choose from 26 foam colors.
American Zebra Line / PPAI 111698
Time doesn’t fly, it floats—at
least it does in this cool liquid
timer that runs for roughly
two minutes. Choose from
assorted colors for a quirky
gift-shop item or giveaway.
Jornik Manufacturing Corp.
PPAI 111065
Improve memory retention,
mental comprehension and
perception skills with a game
from the Your Active Mind game
series. These assorted and highly
addictive educational games are
great for museum patrons who
love a fun challenge.
Fields Manufacturing / PPAI 111951
museums &
pr ese r va t i on g r oups
56 | MARCH 2017 |
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