PPB March 2017

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| MARCH 2017 | 105
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55thAnnualPSIShowWraps
WithRecordAttendance,
NewOpportunities
The 55th annual PSI Show drew a strong mix of
exhibitors and attendees to Düsseldorf, Germany,
January 10-12, attracting members of the promotional
products industry from Germany, across Europe and
around the world.
SuccessFit4Life!
At ExpoDraws
Runners, Raises Funds
On January 9, industry members at The PPAI Expo
came out early to put some miles under their
running shoes, spend time with industry colleagues
and raise funds in support of industry member Tee
Hamilton, who is fighting cancer. SuccessFit4Life!,
hosted by e-publication was
introduced at The PPAI Expo 2015 as an ongoing
program that presents information on how fitness
affects personal lives and business success.
Suppliers that provided products for the event
include Craft Sportswear, Imagen Brands, Fields
Manufacturing and Prime Line.
The PSI Show’s exhibition floor featured a number of special
areas focusing on product categories and specific interests.
Among them was the Textile Area, which included manufacturers,
wholesalers and finishers, and professional models on a catwalk
showing off the latest promotional products.
Reed Exhibitions, the PSI Show’s organizers, report a six-
percent increase in exhibitors compared to last year and a nearly
eight-percent increase in attendees. The 2017 event featured 988
exhibitors, up from 932 in 2016, and 18,094 attendees, compared
to 16,810 last year.
The 2017 show
was the first PSI Show
to allow distributors to
invite clients to join
them. Industry Customer
Day, held on the last day
of the show, drew more
than 1,700 customers
of promotional
products distributors.
SuccessFit4Life!’s 2017 Fun Run/Walk drew more than 20 participants.