PPB January 2017

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foul-weather wear by Julie Richie
Ask anyone hosting large
outdoor events what their
biggest fear is andmost would say
weather.There’s little worse than
rain driving all your attendees to
their cars and back home, ruining
your event and costing youmoney.
Rain can be amajor bummer—but
it can also be a ‘promotunity’.
With a little planning, you
can help your clients turn a
rainy forecast into the pot of
gold at the end of a rainbow by
finding the right promotional
rainwear and umbrellas to offer
attendees or customers. Not
only can the right gear save your
event, it can create great photo
and branding opportunities.
Meredith O’Brien, vice president
of sales, promotional products
division for StormDuds Raingear
(PPAI 223406), says to keep
portability inmind when choosing
promotional rain apparel. Given
the unpredictability of the weather,
she says a poncho that folds up into
a pouch is a great option. “It’s easy
to transport. If there is a chance
of rain, why not just throw the
pack in your backpack?That way
you are covered just in case.”
Read on for our picks for rain
and winter weather apparel and
accessories that will take any
promotion to the next degree.
Promotional apparel and
accessories keep wearers
warm, dry and looking good
In The Forecast:
Foul-
Weather
Wear
16 | JANUARY 2017 |
INNOVATE