PPB November 2016

17 / 116

| NOVEMBER 2016 | 15
INNOVATE
trend at retail quickly make
their way to the promotional
world, which is good news for
distributors, since activewear
lends itself so well to
company branding.
America’s focus on tness
and healthy living and the
25-percent increase in sports
participation among high-
school students over the past
35 years have contributed to
the $97 billion U.S. activewear
market, according to Morgan
Stanley’s October 2015 report,
“Global Athletic Wear: Very
Bullish Five-Year Outlook.”
It’s a great time to incorporate
activewear into promotional
campaigns. For style tips and
an insider’s view on what’s
going on in the activewear
market today and what’s
coming in 2017, read PPB’s
interview with Expert Brand
(UPIC: Exper698) Designer
Leah Hulon on page 16.
The new ODYSSEY Striped
Poly Fleece Pullover Hood
is constructed of 7.5-ounce,
100-percent striped polyester
eece fabric and is available
in ve trending colors (granite,
quarry, sapphire, dynasty green
and passion pink) in a modern
athleisure cut. Featuring high
scuba neck lines, lapover hood
construction and thumbhole
cuffs (ladies) this pullover also
has dyed-to-match drawcords
and a front pouch pocket.
Choose from sizes S-3XL.
J. America (Wholesale Blanks Division)
UPIC: Blanks
The 60/40 ring-spun cotton/
polyester blend premium sueded
jersey V-neck t-shirt is fabric
laundered for reduced shrinkage
and includes a satin label.
Next Level Apparel \ UPIC: NextL178
The KOOLGATOR is two inches high by
26 inches long and snaps comfortably
around the neck, secured by a plastic
safety snap. For a unique, purposeful
and reusable promotional item that
keeps people cool all day long through
the process of evaporation—no ice or
refrigeration required—simply soak in cool
water for 15 minutes and snap it on.
Koolgator, LLC \ UPIC: KOOLGTR
——