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ac t i vewea r
by
Julie Richie
14
|
NOVEMBER 2016
|
INNOVATE
W
hen Jane Fonda
unveiled her famous
“feel the burn” exercise video
in 1982, she redefined the gym
look for the rest of the decade.
Remember that red and black
striped leotard, and those
tights and leg warmers?
Today’s version of Fonda’s
tights, leggings have launched
more than one popular retail
clothing company, including
Lululemon and, more recently,
Fabletics, the company
co-founded by actress Kate
Hudson. Men have embraced
the legging trend as well,
although for men the term
is “compression pants,” not
leggings—an important
distinction. As you probably
already know, products that
Beyond
The Gym
How today’s
activewear adds
comfort and
brandability to our
everyday lives.