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Pretty As A Picture
Follow these tips when posting your promotional
campaigns on Instagram
As a highly visual medium, promotional
products make perfect subject matter
for Instagram. Capturing your program
collateral in a snapshot that could
receive thousands of views is a great
way to gain traction among prospective
clients, provided you make the most of
this popular app.
1 Get Artistic With Your Images
You want to put your products in the
best light on Instagram—literally. Play with
lighting and filters, and rearrange the items
in new or nontraditional ways. Play with
colors and shapes to put a quirky spin on
your images.
2 Be Solution-Oriented
What are your prospects posting on
Instagram? Their images give you insight
into their likes, dislikes, pain points and
more. Post images of products that relate
to these characteristics, and you may gain
clients as well as followers.
3 Incorporate Video
In the past several months, the time
people spent watching videos on Instagram
has increased by more than 40 percent.
Whether you build a 30-second promo video
with beauty shots and voiceover descriptions,
or a 60-second client testimonial, video can
engage your followers.
4 Add Instagram To Your Website
Instagram photos are a great alternative
to traditional feedback and testimonials. Get
your Insta-happy customers to post photos
of them using or receiving your promotional
products for bigger impact.
ArthurStock / Shutterstock.com
| OCTOBER 2016 | 71
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