PPB October 2016

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Shirts To Tell
Your Story
This authentic Tri–blend Jersey Unisex
Crew Neck Tee is constructed with a
blend of 50-percent polyester, 38-percent
cotton and 12-percent rayon. It features
a regular fit and a snowy texture.
Comfortable and durable, this tee is a
vintage wardrobe staple. Colors include
black, grey, navy, red, royal, green and
orange. It comes in sizes XS-3XL.
Threadfast Apparel \ UPIC: T622344
The Ladies Football Tee combines comfort
and fashion for all fan apparel needs. Made
of supersoft 60/40 combed ringspun cotton/
polyester, this tee features a modern semi-fitted fit
with a V-neck. It comes in 11 colors in sizes S-2X.
LAT Apparel \ UPIC: latsport \
opportunity to promote your business,
organization, event or message.”
T-shirts are a low-cost, high-impact
way to advertise a business—and the
sharing economy is just one recent trend
providing ample newopportunities
for t-shirt sales. Take grocery delivery
service Shipt, for example. It hires
people part-time to shop for and deliver
groceries that Shipt customers order
via amobile app—and the logoed
bright green t-shirt uniformwith
company information on the back is a
key advertising strategy. Potential Shipt
customers in line at the grocery store are
the prime targets for the information on
the Shipt shirt (the logo is a spaceship).
There are many ways to make
a t-shirt stand out. Abe Anteby,
president of Threadfast Apparel
(UPIC: T622344), says, “Fabrics
with surface interest are gaining
tremendous traction. Slub jersey [a
subtly textured fabrication], snowy
tri–blends [with specks of white],
and all kinds of fleck and confetti
are giving customers an opportunity
to transform the basic tee into
something special.”
Comfort is always important in
t-shirt selection, and softness and style
will continue to be key trends in 2017,
says Spivey. “Blends with ring-spun
cotton will provide additional options
for premium fabrics. The definition
of ‘traditional t-shirts’ will continue
to expand as ringer tees and baseball
tees are embraced as everyday styles,”
he adds.
Spivey adds, “A person wearing a
t-shirt is a walking, talking ambassador.
Somuchmarketing today revolves
around authenticmessaging
and grass-roots social initiatives.
T-shirts are the quintessential
thought-starters—billboards but with a
story and a passion.”
This classic full-color 100-percent cotton
Digital T-Shirt is perfect for any event.
Made from high-quality, durable Gildan Ultra
Cotton, it uses cutting-edge technology to
recreate a logo, photo or design in brilliant
color. It’s available in sizes small to 5X.
ADG Promotional Products \ UPIC: ADGPROMO
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