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Rising Stars

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FEATURE

A

fter earning his undergraduate degree

in accounting and finance from the

University of Wisconsin-Oshkosh in 2004,

Beau Ashton was still ready to learn. In

2009, he went on to earn his MBA at the

same university, yet that didn’t satisfy him.

He still wanted more so he set his sights on

passing the CPA exam. It would prove to

be his biggest challenge yet. The exam is

actually four exams taken over 18 months,

and earning it required hours of studying

every day. “I found it really became a

personal challenge,” he remembers. “I didn’t

want to look back in 10 years and wish I had

completed it, so I stuck with it—and passed!”

Three years ago, while working for a

multi-channel merchandising company, he

saw a video about distributor AIA Corporation

describing it as a great place to work. “I was so

impressed with the video and the employees’

attitudes that I knew I had to apply for the

position as controller,” says the 35-year-old

Wisconsin native, who had previously worked

for a defense contractor.

He says his coworkers are his favorite part

of the job. “Everyone at AIA is truly supportive

of each other and it is one big family.”

Even within families, leaders rise to the

top, and that was the case with Ashton, who

caught the attention of IT Director Paul Weller,

who nominated him as a Rising Star. “During

Beau’s quick three-year tenure with AIA, he has

accomplished many great things with his strong

and effective leadership over our accounting

team. With his personal support, we as a team

accomplished an accounting software package

upgrade in 2015 that was eight years overdue.

He also stepped up and delivered exceptional

service and accounting leadership when our

CFO left the company last year.

“I consider Beau a rising star in the

promotional products industry because he is

making a difference at AIA and in our industry

by challenging the way we look at and engage

with finance, sales and the entire business

supply chain,” Weller says. “He is a key part

of our leadership team, and he is constantly

pushing us to go further than we have before

on projects and goals.”

Weller adds that Ashton continues to build

new and strong business partnerships with all

of AIA’s distributor partners and its top industry

suppliers. “He is very involved in a number of

strategic projects that are internal and external

to our business and that are aimed to help

AIA grow sales and become a better solutions

provider,” he says, citing examples that include

streamlined web store payments, ecommerce

platform solutions, UPS freight billing and

auditing solutions, and an improved supplier

payment process with top suppliers.

Weller also calls Ashton an exceptional

listener as well as a leader. “With his previous

work experiences he is able to share and

apply sound advice and positive feedback

on a multitude of topics,” he says. “I really

appreciate that Beau takes a personal

ownership in his work and he has done a lot to

learn more about our industry, our distributors

and working with our top suppliers.”

For Ashton, the most important

lesson he’s learned in business is to ask

questions and keep asking them. “One of

the tools in Six Sigma Certification is the five

why’s, which focus on finding the root cause

of a problem. I have never found a solution to

a problem that could be solved with only the

first question.”

With all of his AIA responsibilities and a new

baby on the way as this issue went to press,

Ashton finds an easy way to relax and recharge.

“I enjoy playing with my three-year-old son,” he

says. “It’s amazing how easy it is to forget about

work when you are digging in the sandbox.”

HIS INSPIRATION

“I like to be proud of the work

I’m responsible for. If my name

is associated with a deliverable, I

want to feel a sense of pride that I

was a part of that.”

THE INDUSTRY IN FIVE YEARS

“I see the industry becoming more

integrated between suppliers,

distributors and customers. This

is going to happen through the

growth of ecommerce and how

customers purchase products,

as well as the continued systems

integrations between distributors

and suppliers.”

ON HIS TO-DO LIST NOW

Personally, he’s preparing for the

arrival of the couple’s second

child. Professionally, he’s about to

start the 2017 budget process.

Beau

Ashton

DIRECTOR OF FINANCE

AIA Corporation

2016

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SEPTEMBER 2016

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